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Degree level Masters Remove constraint Degree level: Masters Keywords (from the repository) Consumer profiling Remove constraint Keywords (from the repository): Consumer profiling Author Banda, Patience K Remove constraint Author: Banda, Patience K Start Over

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Banda, Patience K
2016·Master of Engineering·University of Zambia

Customer churn is a major challenge in the mobile telecommunications industry today. With one customer leaving for another telecommunication service provider, perceptions about the brand change. There are high chances that a churner is not a promoter, thus they may not promote the brand well...

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