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Degree level Masters Degree Master of Business Administration Author Chicha, Mark Start Over

1. Factors influencing the adoption of e-marketing as a mode of marketing by SMEs in Zambia : a case of SMEs in the tourism industry

Chicha, Mark
2024·Master of Business Administration·University of Zambia

The digital economy has transformed the way businesses operate worldwide, and SMEs in Zambia are not exempted from this trend. However, many SMEs in Zambia face challenges in accessing markets, which hinders their growth and competitiveness. E-marketing presents an opportunity for SMEs to reach a...

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