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1. Remodelling a company’s marketing strategy to increase revenue: a case study of Zambia airports corporation limited

Lungo, Mwape
2024·Master of Business Administration·University of Zambia

This study investigated the marketing strategies of Zambia Airports Corporation Limited (ZACL) and their impact on revenue generation. Employed a mixed-methods approach, the research integrates both qualitative and quantitative data to provide a holistic understanding of ZACL's marketing...

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