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Full text PDF available Author Mudenda Handahu Sikapoto Start Over

1. The Effectiveness of Customer Retention Strategies in the Zambian Banking Sector: A Case Study on ZANACO Bank PLC

Mudenda Handahu Sikapoto
2024·Master of Finance and Economics·ZCAS University

Introduction: This study examines the retention strategies employed by ZANACO Bank and their effectiveness in fostering customer satisfaction and loyalty within the Zambian banking sector. The research aims to identify key drivers of customer retention, evaluate the effectiveness of existing...

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