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Full text PDF available Subject Traffic accidents--Zambia--Prevention Author Mwelwa, Kelvin Start Over

1. A systemic functional-multimodal discourse analysis of selected road safety awareness texts used by the road transport and safety agency

Mwelwa, Kelvin
2015·Master of Arts·University of Zambia

This study investigated the multimodal nature of texts used in road safety publicity campaigns in Zambia by the Road Transport and Safety Agency (RTSA). The study analysed the use of graphic and visual forms of semiosis in transmitting road safety information. The idea was to establish the...

Traffic safety--ZambiaTraffic accidents--Zambia--PreventionLanguage Arts & disciplines--Communication Studies
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