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Subject Traffic safety--Zambia Remove constraint Subject: Traffic safety--Zambia Author Mwelwa, Kelvin Remove constraint Author: Mwelwa, Kelvin Start Over

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Mwelwa, Kelvin
2015·Master of Arts in Linguistic Science·University of Zambia

This study investigated the multimodal nature of texts used in road safety publicity campaigns in Zambia by the Road Transport and Safety Agency (RTSA). The study analysed the use of graphic and visual forms of semiosis in transmitting road safety information. The idea was to establish the...

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