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Institution University of Zambia Author Nanchengwa, Malambo Eleanor Start Over

1. A review of strategies banks have adopted to gain market share of the unbanked community dominated by mobile network operators: a case of Zanaco bank

Nanchengwa, Malambo Eleanor
2022·Master of Business Administration·University of Zambia

The study sought to review strategies banks have adopted to gain market share of the unbanked community dominated by mobile network operators: a case of Zanaco bank. The theoretical framework was based on the Ansoff Matrix. The study was based on Zanaco marketing managers and top management. 103...

Market shareBank marketingBanks and bankingElectronic funds transfers
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