Search

Your selections:

Degree level Doctoral Faculty / School Graduate School of Business Author Ndhlovu, Scotch Musalela Start Over

1. Developing a marketing strategy model to enhance performance of micro, small and medium enterprises (MSMEs) in Zambia

Ndhlovu, Scotch Musalela
2024·Doctor of Philosophy·University of Zambia

The purpose of this study was to develop a marketing strategy model that could enhance performance in particular the sales growth of MSMEs in Zambia. The study was conducted out of the need to understand the role played by the marketing strategies on performance of MSMEs in Zambia taking into...

Download PDF ↓

Limit your search

  • University of Zambia1
  • Africa Research University0
  • Berea Theological University0
  • Cavendish University0
  • Central Africa Baptist University0
  • Chalimbana University0
  • Chreso University0
  • Copperbelt University0
  • Copperstone University0
  • DMI-St. Eugene University0
  • Eden University0
  • Gideon Robert University0
  • Information and Communication University0
  • Justo Mwale University0
  • Kwame Nkrumah University0
  • Levy Mwanawasa Medical University0
  • Lusaka Apex Medical University0
  • Mukuba University0
  • Mulungushi University0
  • Northrise University0
  • Open Window University0
  • Phoenix Open University0
  • Rockview University0
  • Rusangu University0
  • Supershine University0
  • Texila American University0
  • Unicaf University Zambia0
  • University of Africa0
  • University of Edenberg0
  • University of Lusaka0
  • ZCAS University0
  • Zambia Catholic University0
  • Zambian Open University0
  • Zambian Royal Medical University0