The purpose of the study was to establish a relational analysis between advertising costs and dairy products sales volumes at Parmalat Zambia limited for the period 2012-2016. Descriptive research design was employed with a sample population of 105 participants. Data were collected using...
Download PDF ↓The study examined the emerging challenges of using information technology in marketing the Zambian tourism sector by Zambia tourism agency and travel agents in Livingstone district, Zambia. Using a descriptive research design in nature, qualitative data method was used to collect data by means...
Download PDF ↓The research study aimed at establishing the effect of product advertising on consumer buying behavior by focusing on medical students at Copperbelt University School of medicine. The research study sought to determine whether the statement that advertising affects consumer buying behavior for...
The current study is concerned with the linguistic realizations of persuasion strategies and how they are influenced by contextual factors in persuasive discourse by salespersons in selected markets and shops in Mongu town which is the capital of Western Province in Zambia. According to the 2010...
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