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The study's main objective was to investigate the effect of relationship marketing on the organisational performance of the banking industry, focusing on Investrust Bank Plc. Descriptive research design was chosen as the method for this study. All Investrust Bank Plc clients and front line...

This study investigated the performance of parastatal companies in Zambia, with a specific focus on the Zambia Postal Services Corporation (ZAMPOST). Through a detailed case study analysis, the research aimed at uncover the strengths, weaknesses, and areas for improvement within ZAMPOST, while...

This study explored the significance of financial literacy among retirees, focusing on those affiliated with the Public Service Pensions Fund (PSPF) in Zambia. Retirement planning and financial management were critical aspects affecting retirees' quality of life and financial security...

The purpose of the study was to establish a relational analysis between advertising costs and dairy products sales volumes at Parmalat Zambia limited for the period 2012-2016. Descriptive research design was employed with a sample population of 105 participants. Data were collected using...

The main goal of this study was to analyse the challenges of Stanbic Bank Zambia’s digital innovation services on customer satisfaction among the bank’s customers. The study sampled 50 customers and collected data using questionnaires. A descriptive survey design was used in the study....

The study sought to review strategies banks have adopted to gain market share of the unbanked community dominated by mobile network operators: a case of Zanaco bank. The theoretical framework was based on the Ansoff Matrix. The study was based on Zanaco marketing managers and top management. 103...

The purpose of this study was to review strategy implementation in public universities in Zambia using the University of Zambia as a case study. Strategy is hailed as a solution to emerging victorious from a maze of competition that organisations find themselves. This study therefore was to...

The purpose of the study was to investigate the efficiency of automated credit risk strategy approved in 2019, compared with manual earlier used by Standard Chartered Bank, to enable reduce debt default and manage risk among clients of Lusaka, district Zambia. The study used loan client...

Procurement in Zambia is governed by the Public Procurement Act Number 12 of 2008 and the Public Procurement Regulations of 2011 while the Zambia Public Procurement Authority (ZPPA) is the body that has the mandate to regulate and control public procurements in Zambia. ZPPA has over the years...

The purpose of this study was to assess the influence of strategic management practices on the performance of selected small and medium scale enterprises in the construction sector in Lusaka District, from 2006 to 2016. The study adopted a descriptive research design. The target population for...