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By exploring the morphology, meanings, significance and sources of names, one would be struck by the wealth of information which certain nicknames provide about the name bearers, society that gives them and the social environment they live in. Ng’umbo people have nicknames as part of their naming...

The current study examined the socio-pragmatic aspect of linguistic avoidance strategies in relation to Silozi taboo language.A socio-pragmatic study deals with communication in its sociocultural context. Linguistic avoidance strategies refer to goal- oriented communicative behaviour where...