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Faculty / School Graduate School of Business Remove constraint Faculty / School: Graduate School of Business Subject Customer retention--Hospitality industry. Hospitality industry--Personnel management Remove constraint Subject: Customer retention--Hospitality industry. Hospitality industry--Personnel management Year 2020 Remove constraint Year: 2020 Start Over

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Nyasulu, Mirriam
2020·University of Zambia

Customer retention is key to successful operations of any business. It contributes to revenue creation and helps to build the image of an organization. Unfortunately, Longacres Lodge has lost a considerable number of customers over the past two years. This has affected its operations and the...

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