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The purpose of the study was to establish a relational analysis between advertising costs and dairy products sales volumes at Parmalat Zambia limited for the period 2012-2016. Descriptive research design was employed with a sample population of 105 participants. Data were collected using...

The research study aimed at establishing the effect of product advertising on consumer buying behavior by focusing on medical students at Copperbelt University School of medicine. The research study sought to determine whether the statement that advertising affects consumer buying behavior for...