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1. The effect of product advertising on consumer buying behavior: the case of medical students at Copperbelt university

Banda, Amina

2022·Master of Business Administration·University of Zambia

The research study aimed at establishing the effect of product advertising on consumer buying behavior by focusing on medical students at Copperbelt University School of medicine. The research study sought to determine whether the statement that advertising affects consumer buying behavior for...

Marketing Customer relations-Management Advertising--Economic aspects Advertising and consumer behavior Consumer behavior

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