Search

Your selections:

Faculty / School Institute of Distance Education Supervisor W. Phiri Start Over

1. Marketing strategies and sustainable tourism: an assessment of the Zambia tourism agency

Mwango, Kampamba Julian
2022·Master's·University of Zambia

The study investigated the relationship between marketing strategies and sustainable tourism development in Zambia. The aim of the study was to enhance knowledge on the marketing strategies that affect tourism sustainability. The purpose of the study was to establish whether a relationship exists...

TourismStrategies for tourism developmentSustainable tourism--MarketingPlace marketingBranding (Marketing)
Download PDF ↓

Limit your search

  • University of Zambia1
  • Africa Research University0
  • Berea Theological University0
  • Cavendish University0
  • Central Africa Baptist University0
  • Chalimbana University0
  • Chreso University0
  • Copperbelt University0
  • Copperstone University0
  • DMI-St. Eugene University0
  • Eden University0
  • Gideon Robert University0
  • Information and Communication University0
  • Justo Mwale University0
  • Kwame Nkrumah University0
  • Levy Mwanawasa Medical University0
  • Lusaka Apex Medical University0
  • Mukuba University0
  • Mulungushi University0
  • Northrise University0
  • Open Window University0
  • Phoenix Open University0
  • Rockview University0
  • Rusangu University0
  • Supershine University0
  • Texila American University0
  • Unicaf University Zambia0
  • University of Africa0
  • University of Edenberg0
  • University of Lusaka0
  • ZCAS University0
  • Zambia Catholic University0
  • Zambian Open University0
  • Zambian Royal Medical University0