Search

Your selections:

Faculty / School School of Business Subject Automotive Industry Start Over

1. Analysing Factors that Influence Consumer Decision Making when Purchasing a Motor Vehicle

Arthur Bwalya
2024·Master of Business Administration·ZCAS University

This research investigates the multifaceted factors shaping consumer decision-making in the purchase of motor vehicles, focusing on CFAO Motors Zambia Limited (CFAO) and its four brands—Toyota, Ford, Suzuki, and VW. The study aims to discern the primary influencers and their hierarchical...

Automotive IndustryBrand LoyaltyConsumerDecision MakingCustomer Centric ApproachEnvironmental AwarenessInfrastructure AvailabilityPricing Strategies
Download PDF ↓

Limit your search

  • ZCAS University1
  • Africa Research University0
  • Berea Theological University0
  • Cavendish University0
  • Central Africa Baptist University0
  • Chalimbana University0
  • Chreso University0
  • Copperbelt University0
  • Copperstone University0
  • DMI-St. Eugene University0
  • Eden University0
  • Gideon Robert University0
  • Information and Communication University0
  • Justo Mwale University0
  • Kwame Nkrumah University0
  • Levy Mwanawasa Medical University0
  • Lusaka Apex Medical University0
  • Mukuba University0
  • Mulungushi University0
  • Northrise University0
  • Open Window University0
  • Phoenix Open University0
  • Rockview University0
  • Rusangu University0
  • Supershine University0
  • Texila American University0
  • Unicaf University Zambia0
  • University of Africa0
  • University of Edenberg0
  • University of Lusaka0
  • University of Zambia0
  • Zambia Catholic University0
  • Zambian Open University0
  • Zambian Royal Medical University0