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Faculty / School School of Business Subject Brand Loyalty Year 2024 Start Over

1. Analysing Factors that Influence Consumer Decision Making when Purchasing a Motor Vehicle

Arthur Bwalya
2024·ZCAS University

This research investigates the multifaceted factors shaping consumer decision-making in the purchase of motor vehicles, focusing on CFAO Motors Zambia Limited (CFAO) and its four brands—Toyota, Ford, Suzuki, and VW. The study aims to discern the primary influencers and their hierarchical...

Automotive IndustryBrand LoyaltyConsumerDecision MakingCustomer Centric ApproachEnvironmental AwarenessInfrastructure AvailabilityPricing Strategies
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