Search

Your selections:

Institution University of Zambia Full text PDF available Subject Bank marketing Start Over

1. A review of strategies banks have adopted to gain market share of the unbanked community dominated by mobile network operators: a case of Zanaco bank

Nanchengwa, Malambo Eleanor
2022·University of Zambia

The study sought to review strategies banks have adopted to gain market share of the unbanked community dominated by mobile network operators: a case of Zanaco bank. The theoretical framework was based on the Ansoff Matrix. The study was based on Zanaco marketing managers and top management. 103...

Market shareBank marketingBanks and bankingElectronic funds transfers
Download PDF ↓

Limit your search