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Full text PDF available Subject Destination marketing Year 2023 Start Over

1. The shifting role of the destination marketing organisation (DMO) in Zambia: a stakeholder perspective

Belemu, Ephraim Kaang’andu
2023·University of Zambia

Tourism is rising as an important economic sector. In order to enhance and sustain the competitiveness, growth and profitability of the destinations and travel brands, tourism places and governments establish and fund Destination Marketing Organisations (DMOs), among others. However, open...

Destination marketing organisationDestination marketingTourism--ZambiaDestination marketing Services
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