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1. Investigating communication strategies on touristic attractions and other historical heritage sites in Lusaka, Zambia(2014-2016)

Nyamsamba, Govea Clara
2016·Master of Communication for Development·University of Zambia

It appears that much information in terms of communication, advertising and marketing about tourism in Zambia has focused mainly on Livingstone, particularly the Victoria Falls. Even though Lusaka has one of the highest concentrations of touristic and heritage sites in Zambia, it has received...

Tourism-Zambia-MarketingTourism-Zambia
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