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Institution University of Zambia Supervisor Bwalya Emmanuel Chilolo Subject Consumer behavior Start Over

1. The effect of product advertising on consumer buying behavior: the case of medical students at Copperbelt university

Banda, Amina
2022·Master of Business Administration·University of Zambia

The research study aimed at establishing the effect of product advertising on consumer buying behavior by focusing on medical students at Copperbelt University School of medicine. The research study sought to determine whether the statement that advertising affects consumer buying behavior for...

MarketingCustomer relations-ManagementAdvertising--Economic aspectsAdvertising and consumer behaviorConsumer behavior
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