Tourism is rising as an important economic sector. In order to enhance and sustain the competitiveness, growth and profitability of the destinations and travel brands, tourism places and governments establish and fund Destination Marketing Organisations (DMOs), among others. However, open...
The Zambian government has recognised tourism as a major contributing sector towards economic development. In order to attain sustainable tourism development, the Zambian government enacted the 2015 Hospitality and the Tourism Act and formulated Tourism Policy which have both recognised the...
In Zambia, tourism has been identified as having the potential to contribute to national economic development in terms of foreign exchange earnings as well as to revitalize the economies of remote rural areas with low agricultural potential. The tourism development potential lies in the country‘s...
Download PDF ↓