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Subject BUSINESS & ECONOMICS / Customer Relations Remove constraint Subject: BUSINESS & ECONOMICS / Customer Relations Year 2016 Remove constraint Year: 2016 Start Over

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Banda, Patience K
2016·University of Zambia

Customer churn is a major challenge in the mobile telecommunications industry today. With one customer leaving for another telecommunication service provider, perceptions about the brand change. There are high chances that a churner is not a promoter, thus they may not promote the brand well...

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