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The study sought to review strategies banks have adopted to gain market share of the unbanked community dominated by mobile network operators: a case of Zanaco bank. The theoretical framework was based on the Ansoff Matrix. The study was based on Zanaco marketing managers and top management. 103...

The motivation behind this study was the rapid changes that were happening in the banking industry with the coming in of mobile banking, but a gap remained in addressing the implications of this innovation on traditional banking practices in Zambia. The objective of this study was to examine the...