The study sought to review strategies banks have adopted to gain market share of the unbanked community dominated by mobile network operators: a case of Zanaco bank. The theoretical framework was based on the Ansoff Matrix. The study was based on Zanaco marketing managers and top management. 103...
Download PDF ↓The motivation behind this study was the rapid changes that were happening in the banking industry with the coming in of mobile banking, but a gap remained in addressing the implications of this innovation on traditional banking practices in Zambia. The objective of this study was to examine the...
Download PDF ↓Advancements in mobile technologies have led to an increased uptake of smart phones globally and users are tethered to their mobile devices to an extent unmatched by any other technology in the past. This has led to a growing trend in mobile payment (m-payment) activities. However, Zambia’s...
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