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Subject Traffic accidents--Zambia--Prevention Remove constraint Subject: Traffic accidents--Zambia--Prevention Year 2015 Remove constraint Year: 2015 Start Over

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Mwelwa, Kelvin
2015·Master of Arts in Linguistic Science·University of Zambia

This study investigated the multimodal nature of texts used in road safety publicity campaigns in Zambia by the Road Transport and Safety Agency (RTSA). The study analysed the use of graphic and visual forms of semiosis in transmitting road safety information. The idea was to establish the...

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