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Full text PDF available Degree level Masters Author Sakala, Estella Start Over

1. The effect of relationship marketing on the growth of the Zambian banking industry : case study of Investrust bank plc Lusaka branches

Sakala, Estella
2023·Master of Business Administration·University of Zambia

The study's main objective was to investigate the effect of relationship marketing on the organisational performance of the banking industry, focusing on Investrust Bank Plc. Descriptive research design was chosen as the method for this study. All Investrust Bank Plc clients and front line...

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