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Subfield Communication Author Sinyangwe, Mulenga Clement Start Over

1. Impact of online media on print media newspaper sales: a case of Zambia daily mail limited

Sinyangwe, Mulenga Clement
2022·Master of Business Administration·University of Zambia

The main aim of the study was to establish the impact of online media (ePaper) on pint media (hard copy) newspaper sales. The Zambia Daily Mail Limited Company was chosen as a case study. Descriptive research design was employed with a sample population of 76 participants consisting of 18 Zambia...

Online media--ZambiaPrint media--Zambia
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