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The purpose of this study was to develop a marketing strategy model that could enhance performance in particular the sales growth of MSMEs in Zambia. The study was conducted out of the need to understand the role played by the marketing strategies on performance of MSMEs in Zambia taking into...

Parenting is one of the most significant features of any people’s culture (Harkness & Super, 1995) and across cultures, the operationalization of parenting and parenting practices differ. Against this background, this study was conducted to explore parenting and caregiving in Zambia, from the...