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1. The impact of e-marketing on tourism growth: the case of Zambia

Tembo, Norbert Jay Marbin
2019·Master of Business Administration with·University of Zambia

Tourism has been identified as one of the major socio and economic activity that has contributed to the development of national economies. The advancement of technology in doing business has changed the dynamics of tourism marketing. ICTs have changed the way tourism business is conducted. The...

Tourist trade--ZambiaTourist trade--Marketing--Zambia
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