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The primary objective of this research study is to compare the coverage of agricultural information by print media in Zambia. Specifically, the study was aimed to analysing the importance accorded to agricultural information in terms of length, placement and prominence. To achieve this objective,...

This study was aimed at examining the ‘independence’ of the regulatory practices of the Independent Broadcasting Authority (IBA) towards the private media in Zambia. In order to achieve this, it specifically analyses the IBA practices in regulating the private media; the factors influenced the...

Climate change coverage by both the print and electronic media in Zambia is very sparse compared to topics such as sports, politics or entertainment, yet it impacts significantly on our daily lives. Thus, having observed the foregoing, the study sought to investigate the structural, institutional...

There is a growing concern in Zambia over what many media personnel regard as news worthy stories and in particular corruption-related stories. Many argue that the media would rather cover a political story than a news beat on corruption which is of great significance to their audience. Hence one...

This study examined the coverage of climate change issues in the broadcast media in Zambia using a case of the Zambia National Broadcasting Corporation (ZNBC) TV1. Particularly, it aimed to establish: the frequency of reporting climate change issues on ZNBC TV1; the dominant themes of climate...

Zambia has had several Constitutional review initiatives since pre-independence times. However, these initiatives have not brought about the much needed media reforms, thus allowing the existence of colonial legislation such as the Penal Code, which contains several provisions, among them the law...

This study is set out to investigate the role of ZNBC Radio One in influencing rural populations: A case of political communication on democracy in Katuba Ward, Central Province of Zambia. Descriptive research design method was used. 100 self-administered questionnaires were distributed to 100...

The effect of media ownership on media operations and content has continued to draw attention in communication studies both from theoretical and policy perspectives. This is against a backdrop of some previous studies suggesting that Journalists’ autonomy and perception of issues are defined...

The purpose of this study was to make an assessment of the Zambia National Broadcasting Corporation‘s (ZNBC) provision of space for children‘s participation in national issues. The study used both qualitative and quantitative methods of data collection by conducting a content analysis of ZNBC TV...

People are influenced by what they read, see, and hear, mainly from the mass media. It was from this that the Beijing Conference of 1995 realised and resolved that the mass media was one of the key areas that could be used to promote gender equality. For some time now, the mass media has been...