Liyani, Mathews Kaputo
2015·Master of Mass Communication·University of Zambia
People are influenced by what they read, see, and hear, mainly from the mass media. It was from this that the Beijing Conference of 1995 realised and resolved that the mass media was one of the key areas that could be used to promote gender equality. For some time now, the mass media has been...
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Mulesa, Lucy
2012·Master of Communication for Development·University of Zambia
There is no doubt that gender matters if properly communicated can lead to national development. Clearly, the role of media in communicating messages on gender cannot be over emphasised. ZANIS claims to be closer to the people but the question is how effective have they been in communicating...
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