This study assesses the perceptions of Lusaka youths on media coverage of HIV and AIDS issues affecting them and focuses on the Zambia National Broadcasting Corporation (ZNBC). The aim of the study was to assess the perceptions of Lusaka youths on various HIV and AIDS youth programmes...
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2012·Master of Mass Communication·University of Zambia
2012·Master of Mass Communication·University of Zambia
The study which formed the basis for the discussions in this thesis was conducted between September 1995 and March 1996. The researcher visited 17 schools and eight colleges and the two universities in Lusaka, Ndola and Kitwe. The purpose of the study was to establish the students' knowledge...
Download PDF ↓2012·Master of Mass Communication·University of Zambia
The media industry in Zambia has been growing significantly since 1991 with the re-introduction of multi-party system. After the demise of the one party state, government liberalised the economy but instead of privatising state media, government liberalised the airwaves, allowing new entrants...
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