Programme / Discipline: Business Administration / Keywords (from the repository): Tourism - Zambia National ETD Portal Search Results

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Programme / Discipline Business Administration Keywords (from the repository) Tourism Start Over

1. Marketing strategies and sustainable tourism: an assessment of the Zambia tourism agency

Mwango, Kampamba Julian

2022·Master's·University of Zambia

The study investigated the relationship between marketing strategies and sustainable tourism development in Zambia. The aim of the study was to enhance knowledge on the marketing strategies that affect tourism sustainability. The purpose of the study was to establish whether a relationship exists...

Tourism Strategies for tourism development Sustainable tourism--Marketing Place marketing Branding (Marketing)

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