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Programme / Discipline Business Administration in Management Strategy Remove constraint Programme / Discipline: Business Administration in Management Strategy Supervisor Gift Masaiti Remove constraint Supervisor: Gift Masaiti Start Over

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Nyasulu, Mirriam
2020·Master's·University of Zambia

Customer retention is key to successful operations of any business. It contributes to revenue creation and helps to build the image of an organization. Unfortunately, Longacres Lodge has lost a considerable number of customers over the past two years. This has affected its operations and the...

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