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Subfield Demography Programme / Discipline Business and Management Start Over

1. Developing a marketing strategy model to enhance performance of micro, small and medium enterprises (MSMEs) in Zambia

Ndhlovu, Scotch Musalela
2024·Doctor of Philosophy·University of Zambia

The purpose of this study was to develop a marketing strategy model that could enhance performance in particular the sales growth of MSMEs in Zambia. The study was conducted out of the need to understand the role played by the marketing strategies on performance of MSMEs in Zambia taking into...

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