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Consumer choice is generally determined by various factors such as product attributes, social factors surrounding the consumer, as well as marketing factors. The objective of the study was to explore factors influencing consumer choice for cordial drinks, particularly focusing on SPAKA brand...

Like in many countries, the provision of quality water has been a major concern of the Zambian government. To this effect, the government has issued a number of policies aimed at addressing water supply and management concerns. Positive outcomes from these policies have however been overshadowed...