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The purpose of this study was to develop a marketing strategy model that could enhance performance in particular the sales growth of MSMEs in Zambia. The study was conducted out of the need to understand the role played by the marketing strategies on performance of MSMEs in Zambia taking into...

This Study is an inquiry into the factors associated with continued urban poverty in Zambia a case of Kalingalinga Township of Lusaka. Poverty in the context of this study is defined as a circumstance of serious deprivation where a person lacks one or more basic need as opposed to a condition of...