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This thesis examined advertising and its impact on the media in Zambia.It looked at the historic development of advertising agencies describing their structure and organisation.It explored the trends of advertising formats of both the print and broadcast media. The study focused on the effects of...

This study mainly focused on how pre-service teachers were prepared in College of Education to handle initial literacy using Zambian Local Languages (through the NBTL course). The New Breakthrough to Literacy course (NBTL) is a British based literacy scheme (BTL) developed in the early 1960s and...

The importance of quality and efficient education sector has attracted a lot of attention both in terms of academic work and political commitment in developed countries. In contrast, there has been little work done concerning efficiency of the education sector carried out in African countries....

This study investigates the aspects of syntactic tone in Lozi. It looks at the tones of words in citation form and what happens when they are placed in context. This involves two levels. The first is the Phonological level where the tones of words in each word class were marked for tone. The...

This study was carried out at the Department of Mass Communication in the University of Zambia and the Commonwealth Youth Programme Africa Centre (CYPAC). The objectives of the study were to find out what the Commonwealth Youth Programme (CYP) had been and was doing to solve some of the HIV/AIDS...

This report is from a study whose principal objective was to assess the effectiveness of communication methods used for male involvement in Prevention of Mother to Child Transmission (PMTCT) of HIV activities in health centres of Lusaka district. The study undertook to find out how much the male...

This study assesses the perceptions of Lusaka youths on media coverage of HIV and AIDS issues affecting them and focuses on the Zambia National Broadcasting Corporation (ZNBC). The aim of the study was to assess the perceptions of Lusaka youths on various HIV and AIDS youth programmes...

Scientific evidence has clearly shown that male circumcision reduces the risk of HIV infection-by providing partial protection in heterosexual men from contacting HIV by at least 60%.The UNAIDS 2009, reports that one of the key drivers of the HIV epidemic Southern Africa and in particularly in...

The purpose of this study was to collect and discover the efficacy of Bemba work songs and how they could influence the upbringing of the younger Bemba generation. The study was intended as referred to above, to collect, interpret and analyse the literary forms used in them bringing out the...