This study investigated the marketing strategies of Zambia Airports Corporation Limited (ZACL) and their impact on revenue generation. Employed a mixed-methods approach, the research integrates both qualitative and quantitative data to provide a holistic understanding of ZACL's marketing...
Download PDF ↓The study aimed to establish effect of electronic banking on customer service delivery. The study examined whether or not customers are aware of the electronic service products, customers preference between banking in the halls and e-banking, customer patronage of electronic banking services and...
Download PDF ↓In marketing terms, it is commonly said that ‘Customer is King’ as firms exist because they have customers to serve. However, the key to achieving sustainable competitive advantage lies in delivering high quality service which ultimately results in having satisfied customers leading to repeated...
Organisations are affected by its competitors, customer behaviour as well as other external environmental forces. The telecommunications industry atmosphere has been extremely competitive as the industry is dynamic and faces constant Technological advancement which influences social trends. The...
Download PDF ↓The research study aimed at establishing the effect of product advertising on consumer buying behavior by focusing on medical students at Copperbelt University School of medicine. The research study sought to determine whether the statement that advertising affects consumer buying behavior for...
The study sought to examine the effect of customer service strategies on customer retention in a local commercial bank using Investrust Bank PLC as a case study being the only indigenous bank in Zambia. Primary data was collected from bank customers using a likert type scale questionnaire adapted...
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