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Field of study Business, Management and Accounting Remove constraint Field of study: Business, Management and Accounting Start Over

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Chicha, Mark
2024·Master of Business Administration·University of Zambia

The digital economy has transformed the way businesses operate worldwide, and SMEs in Zambia are not exempted from this trend. However, many SMEs in Zambia face challenges in accessing markets, which hinders their growth and competitiveness. E-marketing presents an opportunity for SMEs to reach a...

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Chishala Joshua Shula
2024·Master's·ZCAS University

This study investigates the influence of risk management practices on the financial performance of four prominent insurance firms operating in Zambia, namely Sanlam Life Insurance, Professional Insurance Corporation Zambia, ZSIC GI, and Prudential Insurance Zambia. The research focuses on...

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Christopher Kombe
2024·Master of Business Administration·ZCAS University

The study explored the Impact of Customer Satisfaction on Insurance Service Delivery in Zambia using a Case of Prudential Insurance Company. The study was qualitative and collected data from twenty five (25) respondents using questionnaires which was analyzed using the statistical Package for...

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Mukelabai, Namakau
2024·Master of Business Administration·University of Zambia

Since Zambia's 1991 economic liberalization, there has been notable growth in the retail banking sector. The search for quality is perhaps the most important consumer trend in recent years because consumers are now more demanding than ever. In an era of rapid global change, customers have diverse...

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Mundia, Sililo
2024·Master of Engineering·University of Zambia

Stakeholders have influence on both project performance and success. This study investigated internal stakeholder management in ZESCO distribution projects. The main objective of the study was to develop a framework for internal stakeholder management. The specific objectives of the study were...

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Chijikwa, Hastings
2024·Master of Science·University of Zambia

The formalisation of Small and Medium Enterprises (SMEs) is key for the development and growth of businesses and the economy. The aim of the study was to investigate factors which hinder SMEs formalisation in Chilenje Market of Lusaka District. Research objectives were to identify factors that...

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Lungo, Mwape
2024·Master of Business Administration·University of Zambia

This study investigated the marketing strategies of Zambia Airports Corporation Limited (ZACL) and their impact on revenue generation. Employed a mixed-methods approach, the research integrates both qualitative and quantitative data to provide a holistic understanding of ZACL's marketing...

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Muyuni, Belinda Miyanda
2024·Master of Business Administration·University of Zambia

The study undertook to establish the strategic management practices adopted by Zambian SMEs during the Covid-19 pandemic and how they affected their performance. The study was anchored on Threat Rigidity and Failure-Induced Change theories. To help with meeting the foregoing objective, a...

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