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Chungu, Kapembwa
2022·Master of Mass Communication·University of Zambia

This study was aimed at examining the ‘independence’ of the regulatory practices of the Independent Broadcasting Authority (IBA) towards the private media in Zambia. In order to achieve this, it specifically analyses the IBA practices in regulating the private media; the factors influenced the...

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Shawa, Lucy
2022·Master of Science·University of Zambia

The purpose of this study was to explore the media as a catalyst for conflict resolution with a reflection on lived experiences of selected private electronic media entities in Zambia. This research study was guided by the functional and dysfunctional theory of communication by Michael Wright...

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Sinyangwe, Mulenga Clement
2022·Master of Business Administration·University of Zambia

The main aim of the study was to establish the impact of online media (ePaper) on pint media (hard copy) newspaper sales. The Zambia Daily Mail Limited Company was chosen as a case study. Descriptive research design was employed with a sample population of 76 participants consisting of 18 Zambia...

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Mambwe, Mpundu Cliff
2022·University of Zambia

The purpose of this study is to investigate the Role of the Print Media in Conflict a Study of selected Print Media Houses in Lusaka District, Zambia. The overall objective of the study is to establish the role of the Print Media in Conflict A Case Study of selected Print Media Houses in Lusaka....

Muloongo, Cheelo
2022·Masters·University of Zambia

This study aims at analysing the effectiveness of the media in covering climate change issues, with a particular case of the Daily Nation newspaper. To achieve this, the study establishes three objectives which include the analysis of the prominence of climate change articles in the newspaper and...

Ntutuma, Alick
2022·University of Zambia

The aim of this study was to investigate the media as a tool for peace building in the community with specific focus on selected media houses in Lusaka. The specific objectives of the study were; to establish the role the media is playing in peace-building in the communities,to examine the extent...

Kayombo, Cliff Fumbelo
2022·University of Zambia

This study was an assessment of the role of social media in influencing self-awareness among the pupils at Nkeyema Secondary School in the Western Province of Zambia. It is postulated that an individual’s self-image is a definite structure composed of conclusions of drawn from one’s feelings...

Mukata, Michelo Pascal
2021·Master of Mass Communication·University of Zambia

Climate change coverage by both the print and electronic media in Zambia is very sparse compared to topics such as sports, politics or entertainment, yet it impacts significantly on our daily lives. Thus, having observed the foregoing, the study sought to investigate the structural, institutional...

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