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The purpose of the study was to ascertain the communication strategies for fighting HIV/AIDS used by New Start Centre. It was sought to establish the nature of and extent to which communication strategies used by New Start are utilised in reaching out to the communities. The study also sought to...

Zambia’s media industry can be said to have evolved through three significant phases, the first phase being the pre-independence period. During this period, the media were largely influenced by colour–segregation, with no public policy in place to guide the stakeholders. Secondly, immediately...

This report investigated why and how the Christian Church used mass media for the proclamation of the gospel of Jesus Christ. The report in particular investigated the Seventh Day Adventist Church (being one of the oldest and widely scattered Christian denominations in Zambia) and its...

Successful environmental communication is achieved through a well informed public as it will be better equipped and positioned to tackle the environmental challenges of the 21st century. A well informed public is partly a result of the role the media plays in disseminating information. In view of...

The research examined the existence of a knowledge sharing culture among academicians in Higher Learning Institutions (HLIs) in Zambia. It specifically sought to investigate knowledge sharing and identify factors that aid or hinder knowledge sharing activities among academicians. The exercise was...