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This research investigates the multifaceted factors shaping consumer decision-making in the purchase of motor vehicles, focusing on CFAO Motors Zambia Limited (CFAO) and its four brands—Toyota, Ford, Suzuki, and VW. The study aims to discern the primary influencers and their hierarchical...

Introduction: This study examines the retention strategies employed by ZANACO Bank and their effectiveness in fostering customer satisfaction and loyalty within the Zambian banking sector. The research aims to identify key drivers of customer retention, evaluate the effectiveness of existing...

The contemporary business landscape is characterized by intense competition, and local businesses in developing economies like Zambia have historically faced challenges from imported brands that are either perceived or real higher quality brands. With an emphasis on BigTree Beverages (Z) Limited,...

This study was an evaluation of the effectiveness of the promotional strategies used to support the implementation of the Proudly Zambian Campaign. This study was motivated by the Zamstat report which enumerated the rate of unemployment in Zambia which arguably has been said to have reached an...