The study aimed to establish effect of electronic banking on customer service delivery. The study examined whether or not customers are aware of the electronic service products, customers preference between banking in the halls and e-banking, customer patronage of electronic banking services and...
Download PDF ↓In marketing terms, it is commonly said that ‘Customer is King’ as firms exist because they have customers to serve. However, the key to achieving sustainable competitive advantage lies in delivering high quality service which ultimately results in having satisfied customers leading to repeated...
Organisations are affected by its competitors, customer behaviour as well as other external environmental forces. The telecommunications industry atmosphere has been extremely competitive as the industry is dynamic and faces constant Technological advancement which influences social trends. The...
Download PDF ↓The research study aimed at establishing the effect of product advertising on consumer buying behavior by focusing on medical students at Copperbelt University School of medicine. The research study sought to determine whether the statement that advertising affects consumer buying behavior for...
This study was an evaluation of the effectiveness of the promotional strategies used to support the implementation of the Proudly Zambian Campaign. This study was motivated by the Zamstat report which enumerated the rate of unemployment in Zambia which arguably has been said to have reached an...
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