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The purpose of the study was to establish a relational analysis between advertising costs and dairy products sales volumes at Parmalat Zambia limited for the period 2012-2016. Descriptive research design was employed with a sample population of 105 participants. Data were collected using...

The purpose of the study was to investigate the efficiency of automated credit risk strategy approved in 2019, compared with manual earlier used by Standard Chartered Bank, to enable reduce debt default and manage risk among clients of Lusaka, district Zambia. The study used loan client...

The main objective of this study was to assess the pattern of whole blood supply and demand for the Copperbelt province of Zambia. The Zambian National Blood Transfusion Services (ZNBTS) regional office was selected as the institution of study, being the only institution mandated by law to...

The main aim of the study was to establish the impact of online media (ePaper) on pint media (hard copy) newspaper sales. The Zambia Daily Mail Limited Company was chosen as a case study. Descriptive research design was employed with a sample population of 76 participants consisting of 18 Zambia...

This research sought to assess the effects of load shedding on dairy milk production industries in Zambia. The researcher was motivated to undertake this study due to lack of socio economic development as a result of erratic power supply caused by load shedding to Zambian industries. The research...

This study sought to establish the competitiveness of liberalised higher education, its effects on strategy formulation and making of strategic choices. The assumption of the study implied that public Universities should attain a sustainable, long-term competitive edge in order to remain relevant...

The study investigated the effect of entrepreneurship education in employment creation. The target population constituted business students and lecturers offering entrepreneurship programmes at Evelyn Hone College. The study used a case study design adopting a mixed research approach that...

This study evaluated the effects of mobile money banking in selected Micro and Small Enterprises (MSEs) in Lusaka District, Zambia. The study used an embedded mixed research design with a view to increase reliability and validity of the research findings. The qualitative data were collected using...

The study sought to examine the effect of customer service strategies on customer retention in a local commercial bank using Investrust Bank PLC as a case study being the only indigenous bank in Zambia. Primary data was collected from bank customers using a likert type scale questionnaire adapted...

The study assessed the effect of service quality of Multichoice on customer satisfaction. The target population constituted Multichoice Customers, Managers, and agents, offering Service to customers on behalf of Multichoice. The study used a descriptive case study design adopting qualitative and...