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Subject Commercial customer--Brand preference-Service quality--Fuel Start Over

1. Factors that influence commercial customer’s choice of petroleum fuel supplier in Zambia: a case of spectra oil in Lusaka

Chisala, Mulenga
2019·Master of Business Administration·University of Zambia

Oil Marketing Companies (OMC) uplift the refined products petroleum fuels from TAZAMA fuel Terminals dotted around the country and distribute them for sale to the service stations and commercial customer. Since 2013, Zambia’s petroleum sector has experienced a significant increase (from 21...

Oil marketing company-- Brand preferences--ZambiaCommercial customer--Brand preference-Service quality--Fuel
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