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Supervisor William Phiri Keywords (from the repository) Consumer behavior Start Over

1. A critical analysis of advertising costs on dairy products sales volumes: a case of Parmalat Zambia limited

Mwale, Rachel
2022·Master of Business Administration·University of Zambia

The purpose of the study was to establish a relational analysis between advertising costs and dairy products sales volumes at Parmalat Zambia limited for the period 2012-2016. Descriptive research design was employed with a sample population of 105 participants. Data were collected using...

Advertising--Psychological aspectsConsumer behaviorMarketing
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