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Ideally, any organisation must endeavour to meet the demands of clients in order to favourably compete with other organisations. Therefore, there is need to move with time through rebranding of the image of an organisation. Additionally, there is need to continuously get the views of its clients....

Customer churn is a major challenge in the mobile telecommunications industry today. With one customer leaving for another telecommunication service provider, perceptions about the brand change. There are high chances that a churner is not a promoter, thus they may not promote the brand well...