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Supervisor Fidelis Muzyamba Keywords (from the repository) Media Start Over

1. Effectiveness of the Media in Lusaka as a tool for the dissemination of economic information for poverty reduction: A case study of The Zambia National Broadcasting Corporation(ZNBC)

Ilunga, Mwape Marvin
2014·Master of Mass Communication·University of Zambia

This study was aimed at determining the effectiveness of the media in Lusaka, Zambia as a tool for the dissemination of Economic information for poverty reduction using ZNBC Radio II and the main television channel as a reference point. The study employed both quantitative and qualitative...

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